Despite the ongoing clampdown on defense spending in Western countries, the overall aerospace industry has never had it so good.
Are you reading this on a mobile device? If so, you’re in the majority. It’s true: Internet use on mobile devices has surpassed desktop computers.
Government contractors are beginning to get more creative to attract the attention of their prospective customers according to a recent Washington Post article, “In tough times, contractors turn to creative marketing campaigns,” by Amrita Jayakumar.
I’m worried. I talk to a lot of defense industry people. Especially marketing and business development folks.
This post is based on a presentation delivered at the Veterans In Business Conference. The presentation was made by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion in federal contracts.
As sweepstakes rules often state, “Many will enter, few will win.” The same applies to winning government contracts. But the winning contractors don’t place their odds on chance. They follow best practices to help them consistently submit winning proposals. Sadly, government contractors who submit losing proposals commit a lot of unforced errors that fall into five areas: