Everything Defense Contractors Always Wanted to Know About Social Media (But Were Afraid to Ask)

Defense contractors who use social media can increase leads and revenue, educate and build relationships with their prospects, and lay the groundwork for long-term, profitable relationships.

Many defense contractors have mistaken the use of social media as the bailiwick of consumer marketers.

In the new book, The B2B Social Media Book, authors Kip Bodnar and Jeffrey L. Cohen explain that social media is better suited to business-to-business (B2B) marketing than business-to-consumer (B2C) marketing.

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