Posts Tagged ‘wikipedia’

A growing number of aerospace and defense CEOs are embracing social media because it makes business sense. They are not alone in their thinking. Shown here is a Twitter logo on the cufflink of Bill Swanson, Chairman and CEO of Raytheon. According to Wikipedia, “Raytheon Company is a major American defense contractor and industrial corporation with core manufacturing concentrations in weapons and military and [...]

With content marketing, defense contractors can increase awareness and demand for their products and services in a way their prospective buyers actually like. According to Wikipedia, “‘silver bullet’ refers to any straightforward solution perceived to have extreme effectiveness.” Most of the time, when the term “silver bullet” is used, it is prefaced by the words [...]

Defense contractors can find new customers by adopting demand generation tactics such as providing educational content, making their website an educational hub, using marketing automation software and nurturing decision makers until they are ready. Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly [...]