With content marketing, defense contractors can increase awareness and demand for their products and services in a way their prospective buyers actually like. According to Wikipedia, “‘silver bullet’ refers to any straightforward solution perceived to have extreme effectiveness.” Most of the time, when the term “silver bullet” is used, it is prefaced by the words [...]
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How Defense Contractors Can Find New Customers
Posted: 30th March 2012 by douglasburdett in Content Development, Content Marketing, Inbound Marketing, Sales, TrendsTags: content marketing, defense contractors, demand generation, Douglas Burdett, Jeff Ogden, MarketingSherpa, Rubicon Marketing Group, sales, The Fearless Competitor, wikipedia
Defense contractors can find new customers by adopting demand generation tactics such as providing educational content, making their website an educational hub, using marketing automation software and nurturing decision makers until they are ready. Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly [...]
