One defense contractor on the Fortune 500 is amongst the 20 biggest stock gainers this year. And all defense firms are stepping up their marketing efforts.
The most interesting thing about this year’s Fortune 500 aerospace and defense list is that one company also appeared on the list of “20 Biggest Stock Gainers.” Huntington Ingalls Industries has bucked the defense industry category and posted a one-year total return of +109%.
UPDATE: Click here for the Fortune 500 Aerospace and Defense Companies (2015)
As defense contractors diversify into commercial markets, their marketing is becoming more important.
Since an aerospace and defense company’s website is one of its most important marketing assets, I ran each of the Fortune 500 A&D websites through Marketing Grader. This free tool analyzes a website based on the 3 pillars of inbound marketing: 1) getting found online, 2) converting visitors to leads, and 3) measuring effectiveness.
Marketing Grader is a “tough grader.” A score in the 80′s is very good (congratulations to Lockheed Martin and Textron). And if your site’s score is low, there are a number of things that can be done to improve it in a relatively short period of time. In fact, when you run your own site through Marketing Grader, a comprehensive report is generated outlining how to improve your site’s marketing effectiveness.
One of the best things a defense contractor can do to improve their marketing effectiveness is to have a company blog with content that is useful to the people they need to reach to make a sale (i.e. not your company announcements). Here is a recent article about the benefits of blogging for defense contractors:
Social media is a marketing tactic that is getting increased adoption and usage by aerospace and defense companies. Social media is enabling these firms to increase awareness amongst key audiences, including customers, partners and potential employees. But as the study referenced in “15 Reasons Why More Aerospace & Defense CEOs are “Liking” Social Media,” it is just plain good for business.
Given the growing importance of Twitter to aerospace and defense companies, I have included a link to each company’s Twitter account if I was able to locate one. I have also set up a list on Twitter of the defense contractors on the Fortune 500 which can be seen by clicking here or on the adjacent graphic.
Similarly, given the many benefits of having a LinkedIn company page, I have included links to each company’s LinkedIn company page.
Now onto the good stuff. The companies listed below are based on The Fortune 500‘s “Aerospace & Defense” industry search filter. Included are links to each company’s website and Fortune 500 financial data.
30. Boeing ($86.6 billion revenues) Website Grade: 78%
45. United Technologies ($62.9 billion) Website Grade: 64%
59. Lockheed Martin Corporation ($45.4 billion) Website Grade: 81%
99. General Dynamics Corporation ($31.2 billion) Website Grade: 52%
122. Northrop Grumman Corporation ($25.6 billion) Website Grade: 78%
126. Raytheon ($23.7 billion) Website Grade: 65%
221. L-3 Communications Holdings, Inc. ($12.6 billion) Website Grade: 49%
228. Textron Inc. ($12.1 billion) Website Grade: 83%
322. Precision Castparts Corp. ($8.4 billion) Website Grade: 42%
382. Huntington Ingalls Industries, Inc. ($6.8 billion) Website Grade: 58%
510. Exelis Inc. ($4.8 billion) Website Grade: 62%
535. Rockwell Collins, Inc. ($4.6 billion) Website Grade: 51%
564. Alliant Techsystems Inc. ($4.3 billion) Website Grade: 58%
633. Triumph Group, Inc. ($3.7 billion) Website Grade: 36%
659. B/E Aerospace, Inc. ($3.5 billion) Website Grade: 36%
684. Delta Tucker Holdings, Inc. ($3.3 billion) Website Grade: 74%
809. Moog Inc. ($2.6 billion) Website Grade: 45%
833. Curtis-Wright Corporation ($2.5 billion) Website Grade: 37%
875. Teledyne Technologies Incorporated ($2.3 billion) Website Grade: 46%
936. AAR Corp. ($2.1 billion) Website Grade: 52%
977. Esterline Technologies Corporation ($1.9 billion) Website Grade: 37%
991. Woodward, Inc. ($1.9 billion) Website Grade: 45%
997. TransDigm Group Incorporated ($1.9 billion) Website Grade: 28%
Below, you can scroll through the latest real-time Tweets from those A&D companies on the Fortune 500.