As defense budgets decline and traditionally commercial firms join the fight for a shrinking defense pie, aerospace and defense firms are diversifying to other sectors of the government, to commercial markets and overseas.
Because of this, aerospace and defense firms are investing in marketing to assist in their business development and sales efforts.
For many aerospace and defense industry companies, marketing can be new and unfamiliar territory. And this is happening at a time when the marketing field is changing quickly and becoming increasingly chaotic.
Sadly, many firms are taking a “Ready, Fire, Aim” approach and wasting a staggering amount of money on outdated, ineffective marketing.
To help make sure that you are headed in the right direction, a hands-on workshop with me can be one of the smartest, long-term investments you can make.
I will tailor a marketing or social media workshop especially for your needs and price range, or you can choose from one of these popular topics:
- Content Marketing and Strategy Development
- Online business development
- Understanding Social Media
- Social Media for Executives
- Corporate Blogging
- Inbound Marketing